Cim Diploma Strategic Marketing Management PDF 0e511b1cb

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Cim Diploma – Paper 11: Strategic Marketing Management – Planning and Control: Study Text (2002) (CIM Study Text: Diploma) PDF




by BPP : Cim Diploma – Paper 11: Strategic Marketing Management – Planning and Control: Study Text (2002) (CIM Study Text: Diploma)

ISBN : #0751741353 | Date : 2002-08-30

Description :

PDF-bc161 | This study text focuses on planning and control in strategic marketing management. It is part of a range of CIM study texts which carry the full recommendation of the CIM examiners…. Cim Diploma – Paper 11: Strategic Marketing Management – Planning and Control: Study Text (2002) (CIM Study Text: Diploma)


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Wallet Allocation Rule Winning Battle PDF 57e2bd257

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The Wallet Allocation Rule: Winning the Battle for Share PDF




by Timothy L. Keiningham : The Wallet Allocation Rule: Winning the Battle for Share

ISBN : #111903731X | Date : 2015-02-02

Description :

PDF-161df | Customer Loyalty Isn’t Enough. Grow Your Share of Wallet!  The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers’ hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this landmark book introduces a new and rigorously tested approach–the Wallet Allocation Rule–t… The Wallet Allocation Rule: Winning the Battle for Share


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Integration Location Services Social Strategy PDF 41077c626

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Integration of location based services into the social CRM strategy PDF




by Annelie Roggenkamp : Integration of location based services into the social CRM strategy

ISBN : #3656435146 | Date : 2013-06-10

Description :

PDF-410f3 | Master’s Thesis from the year 2012 in the subject Business economics – Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, Berlin School of Economics and Law, course: International Marketing Management M.A., language: English, abstract: This thesis aims at critically analyzing Foursquare from a customer relationship management (CRM) perspective. After elaborating on… Integration of location based services into the social CRM strategy


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Streetcorner Strategy Winning Local Markets PDF 337298ce7

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by Robert E. Hall : The Streetcorner Strategy for Winning Local Markets

ISBN : #0963948504 | Date : 1994-05-12

Description :

PDF-cc6c5 | A clear and concise game plan for anyone interested in understanding what profitable local markets are about. Bill Saporito, Member, Board of Editors Fortune… The Streetcorner Strategy for Winning Local Markets


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The Streetcorner Strategy for Winning Local Markets by by Robert E. Hall

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Business Marketing Strategy Concepts Applications PDF B64855b44

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Business Marketing Strategy: Concepts and Applications PDF




by V. Kasturi Rangan : Business Marketing Strategy: Concepts and Applications

ISBN : #0071146733 | Date : 1995-01-01

Description :

PDF-aba69 | A collection of case studies and selected readings structured around the product life cycle. The majority of the readings are taken from the Harvard Business Review…. Business Marketing Strategy: Concepts and Applications


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Business Marketing Strategy: Concepts and Applications by by V. Kasturi Rangan

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Fishing Leads Change Sharpen Business PDF 9de763dad

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Fishing For Leads: Change Your Bait, Sharpen Your Hooks, and Reel in New Business! PDF




by Rick Hill : Fishing For Leads: Change Your Bait, Sharpen Your Hooks, and Reel in New Business!

ISBN : #1475914989 | Date : 2012-04-25

Description :

PDF-9fad1 | Finding new people to do business with has been, and always will be, the single most important aspect of the sales game. This guidebook provides you with proven strategies to continually develop new business. With these tips, you can learn to walk into a room full of people you’ve never bet before and walk out with several qualifi ed leads. Longtime sales consultant Rick Hill explains how to devel… Fishing For Leads: Change Your Bait, Sharpen Your Hooks, and Reel in New Business!


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1980s Challenges Proceedings Conference Developments PDF 87a5b4efe

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The 1980’s: A Decade of Marketing Challenges: Proceedings of the 1981 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing … of the Academy of Marketing Science) PDF




: The 1980’s: A Decade of Marketing Challenges: Proceedings of the 1981 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing … of the Academy of Marketing Science)

ISBN : #3319386751 | Date : 2016-12-16

Description :

PDF-378e7 | ​This volume includes the full proceedings from the 1981 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida with the theme The 1980’s: A Decade of Marketing Challenges. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, industrial marketing, and i… The 1980’s: A Decade of Marketing Challenges: Proceedings of the 1981 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing … of the Academy of Marketing Science)


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Connected Platforms Today Become Tomorrow PDF 46ac167cb

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Connected!: How #Platforms of Today Will Become Apps of Tomorrow PDF




by Manish Grover : Connected!: How #Platforms of Today Will Become Apps of Tomorrow

ISBN : #0692358722 | Date : 2017-04-07

Description :

PDF-3788b | The most important question for our businesses today is: How will we stay relevant? It is absolutely critical to stay ahead of competitive trends, think of the approaches we want to adopt and begin implementing them NOW, so we don’t have to struggle to play catch up.The promise of the future is that the world will be connected. Our platforms should be too.It won’t be just about developing platform… Connected!: How #Platforms of Today Will Become Apps of Tomorrow


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Connected!: How #Platforms of Today Will Become Apps of Tomorrow by by Manish Grover

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Marketing Strategy Strategic Management Cases PDF Bca45cd85

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Marketing Strategy: AND Strategic Marketing Management Cases PDF




by David W. Cravens : Marketing Strategy: AND Strategic Marketing Management Cases

ISBN : #007710823X | Date : 2004-02-01

Description :

PDF-64f66 | … Marketing Strategy: AND Strategic Marketing Management Cases


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Marketing Strategy: AND Strategic Marketing Management Cases by by David W. Cravens

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National Brands Private Labels Retailing PDF F0bb7addc

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National Brands and Private Labels in Retailing: First International Symposium NB&PL, Barcelona, June 2014 (Springer Proceedings in Business and Economics) PDF




: National Brands and Private Labels in Retailing: First International Symposium NB&PL, Barcelona, June 2014 (Springer Proceedings in Business and Economics)

ISBN : #3319071939 | Date : 2014-06-11

Description :

PDF-2b0f3 | This book presents latest findings on brand marketing in retail. In times of economic downturn a “new retailing landscape” is being shaped, in which retailers and manufacturers face new challenges to their brand strategies. Marketing professionals need high value-added and timely responses. Among the topics targeted in this volume are: mix of national brands and private labels in retailers’ assort… National Brands and Private Labels in Retailing: First International Symposium NB&PL, Barcelona, June 2014 (Springer Proceedings in Business and Economics)


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